Escape the attention economy. Reclaim your focus.
Unplugr explores how people can build a more intentional relationship with technology. Lab offers ideas and practices for protecting your attention. Stories shares how people are redefining their digital lives.
Why do we keep the TV on while scrolling? This essay argues that attention isn’t stolen — it’s allocated. It traces the shift from “attention span” to the ability to disengage, explores second screening among older viewers, and explains why background TV hits children differently than adults.
Do smartwatches improve health or increase anxiety? Explore the evidence behind orthosomnia, notification fatigue, and how to set healthy boundaries with wearable data.
Ever wonder why men see thirst traps while women see romance? We decode the algorithmic source code behind gendered feeds, the creator economy pipeline, and how to reclaim your digital attention.
Why do you forget what you read online? Familiarity isn't recall, and recall isn't application. A six-door framework for turning saved articles into behavior.
Free feeds don’t charge money, but they charge attention, time, and mood. This essay opens the two ledgers behind scrolling, from data compounding to emotional displacement, and offers a seven-day counterfactual test.
Most short study sessions feel productive and produce nothing. A task-time fit matrix, three conditions that make microlearning work, and a 7-day self-test.
Noise doesn't get louder when you put the phone down — your brain's masking does. The anesthetic/exit loop behind night waking, plus a two-week self-test.
An 18-minute explainer video enters a recommendation system, gets labeled learning, and reveals the gap between watching and knowing.
Why does scrolling feel empty afterwards? A story told by a user, a partner, and the data analyst who designed the loop that keeps them coming back.
How to break out of an information cocoon without polarizing further: the role of retrieval, dialogue, and how you participate, not just what you read.
Two travellers, one Atlantic coast, nine nights. A composite narrative on phone use on vacation, attention residue, and why scrolling doesn't feel like resting.
Three people, one weekend, and a closer look at what screen time actually leaves behind — plus three small changes that stuck.